Do you want your products to rank high on Amazon’s search results? If yes, then you are in the right place. In this post, we will discuss how to increase Amazon ranking and thus optimize the relevance and performance of your products. Keep in mind that it is not as easy as you would imagine.
Undoubtedly, it is every seller’s dream to improve their Amazon ranking and product sales. However, it is crucial to remember that being a successful Amazon seller does not come easily. Before you find out what works best for your online store, you will have to go through a lot of trial and error.
So, let’s get down to the point and check out the tips below to improve your Amazon ranking:
Provide Detailed Product Information
When most elements of a product are similar, the product listing that has comprehensive product details always wins. The title is one of the most significant characteristics of the product description. Therefore, try to write effective titles that increase a product’s discoverability on the search result. Also, make sure to incorporate as much information as possible into the available space.
Additionally, use all five keywords and deep categorization. With this, you can easily achieve a higher ranking in a specific category, even if you have a low ranking in a broad category. Finally, avoid using words that are already in the title, and try including synonyms, alternate spellings, related search terms, and nicknames.
Maintain a Positive Sales History
Your sales history not only lands your product in Buy Box but also impacts your search ranking. This involves ensuring customer loyalty and providing high-quality products in due time. Here are some pointers to help you get there:
Respond to customer complaints on time and resolve their issues quickly.
Maintain accurate inventory.
Offer efficient and fast shipping services. You can also allow Amazon to do all the work for you by using its Fulfillment by Amazon option.
Actively seek product reviews.
Try to keep your pre-fulfillment cancellation rate below 2.5 percent, your late shipping rate below 4 percent, and your order defect rate under 1 percent.
The Power of Product Reviews
Try to attract more and more customers and get Amazon reviews that are organic and lead to more clicks from other Amazon buyers, resulting in higher rankings. With positive feedback, you will also see an increase in sales and orders. You can get more positive reviews if your processing and shipping are consistent, sales are high, and your customer service is excellent.
Non-Prime products do not show up in the search results when customers filter them out. Therefore, make sure that your products have a valuable prime badge as Prime Amazon customers outnumber non-Prime Amazon users.
If you want to work with the world’s largest online retailer, bear in mind that the sellers who excel on Amazon are those who are incredibly knowledgeable and thoroughly follow Amazon’s rules. You have a fair chance of getting more recognition and popularity if you get Amazon reviews, meet their guidelines, and surpass their standards.