KATY’S CASE
Gross income of 23,000 USD a month from one product, not too bad, ha?
Net income of over 7,000 USD!Why shouldn’t your product do the same? We promise you it’s doable.
Jim and Katy, a retired couple, found Amazon after years of gaining experience in retail. On December 2018 they decided to open an Amazon store, using the FBA model. After taking an online Amazon course they set off.
After 3 months of inconsistent sales at a very low rate, approximately 15-20 sales a week, and having spent a lot of money on PPC and services that turned out to be a complete failure, Jim decided to turn to us, so we can pinpoint the problem and suggest a solution.
Then we started working.
One of our experts thoroughly assessed the sales page and came back with clear- cut insights: the product that was chosen was OK, but far from ideal. The reason was that it had very strong competition which required a far larger budget.
Starting Points
9
Reviews
6
Conversion rate
3.8
Rating
2
Average daily sales
35
Average daily
sessions
0
Average daily profit
Introduction
Selling 20-25 units a week
They decided to invest 7,000 USD in establishing the store.
They invested most of their money in manufacturing the product, differentiating it and writing a listing, thinking that by building a good infrastructure they would be able to generate sales.
After 3 months of inconsistent sales at a very low rate, approximately 15-20 sales a week, and having spent a lot of money on PPC and services that turned out to be a complete failure, Jim decided to turn to us, so we can pinpoint the problem and suggest a solution.
The first thing Jim asked us was: “Can you guarantee you will deliver everything you offer?”
Then we started working.
One of our experts thoroughly assessed the sales page and came back with clear- cut insights: the product that was chosen was OK, but far from ideal. The reason was that it had very strong competition which required a far larger budget.
Starting Points
9
Reviews
3.8
Rating
35
Average daily
sessions
6
rate
2
Average daily
sales
0
Average
daily profit
Challenge
Significantly increasing the number of impressions.
Accumulating a massive number of reviews in order to increase the conversion rate.
Promote relevant search terms to the first page
Significantly increasing the number of impressions.
Accumulating a massive number of reviews in order to increase the conversion rate.
Promote relevant search terms to the first page
The Solution
According to our advice, Katy chose Panda’s Review Blast 2.0, and PPC services.
We focused our efforts on generating a relative advantage over her competitors:
Aggressive re-launching of the product with one on one mentoring by one of Panda’s experts, so as to provide the optimal solution to each of these challenges.
40 days later
26
Reviews
4.7
Rating
85
Average daily sessions
Conversion
rate
Average daily
sales
Average daily
profit
CONCLUSION
Building a strong framework is a prerequisite for your business. However, without a professional and aggressive product launching that addresses all the pitfalls, your product will have a hard time rising to the top.
Just like a table needs four legs to be stable, so does your business rely on:
Choosing the right product, creating a good listing with all the required components, generating high -quality reviews, and a smart product launching.
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