The only thing we care about in this business- is generating profits. That’s why we’re really here for, right?
This is why we put so much into it.
The key lies in your ability to grasp how your potential customers see your product. The best way to do this – is simply to become the customer.
Let’s take a moment to consider the following question: what does the customer do once he enters your sales page?
That’s right. Pictures. Bullets. EBC. And so on. But what really determines if a purchase will take place? Right once again! The reviews.
The first step your potential customer is going to make is to try and get a general impression of the number and quality of the reviews. Next, s/he will obviously turn to the “top reviews” section, where you would love to see your best reviews.
It’s extremely important to understand that the top reviews are crucial. I’m sure you already know why, right? Exactly, herd behavior.
If for instance, the customer notices a negative review in your top reviews, the meaning is that you didn’t do your homework, thereby losing a lot of sales.
The top reviews have to include only exceptional reviews, while all the negative ones, which are unfortunately part of the business, have to be kept as far away as possible from the customer. Out of sight, out of mind!
Top reviews can be readily manipulated, making it easy for your competitors to float up the negative reviews, in order to achieve what both you and they know will happen as a result- less sales for you, and a lot more sales for them. Yes, they’re completely aware of it.
I’m sure most of you have experienced at least one attack of ‘helpful’ votes on your negative reviews, causing them to stay up, with the inevitable result of reduced sales due to a lower conversion rate.
Sometimes sellers make mistakes out of weakness and lack of knowledge, and turn to all kinds of dubious services, thereby exposing themselves to blackmail and account closure.
Make sure your top reviews are the most beautiful in the whole category because this is the first thing the customer sees when he looks at the review section. This has a critical influence on your conversion rates and on the chances of turning a visitor in the page into a buyer.
That’s why when it comes to this issue, we warmly recommend you turn to us for professional advice as to how to deal with the issue in the most professional way.