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KATY’S CASE
Gross income of 23,000 USD a month from one product, not too bad, ha?
Net income of over 7,000 USD!Why shouldn’t your product do the same? We promise you it’s doable.
Introduction
Jim and Katy, a retired couple, found Amazon after years of gaining experience in retail. On December 2022 they decided to open an Amazon store, using the FBA model. After taking an online Amazon course they set off.
Moment of crisis- March 2023.
After 3 months of inconsistent sales at a very low rate, approximately 15-20 sales a week, and having spent a lot of money on PPC and services that turned out to be a complete failure, Jim decided to turn to us, so we can pinpoint the problem and suggest a solution.
Then we started working.
One of our experts thoroughly assessed the sales page and came back with clear- cut insights: the product that was chosen was OK, but far from ideal. The reason was that it had very strong competition which required a far larger budget.
Starting Points
9
Reviews
6%
Conversion rate
3.8
Rating
2
Average daily sales
35
Average daily
sessions
0
Average daily profit
Introduction
Selling 20-25 units a week
Jim and Katy, a retired couple, found Amazon after years of gaining experience in retail. On December 2022 they decided to open an Amazon store, using the FBA model. After taking an online Amazon course they set off.
They decided to invest 7,000 USD in establishing the store.
They invested most of their money in manufacturing the product, differentiating it and writing a listing, thinking that by building a good infrastructure they would be able to generate sales.
Moment of crisis- March 2023.
After 3 months of inconsistent sales at a very low rate, approximately 15-20 sales a week, and having spent a lot of money on PPC and services that turned out to be a complete failure, Jim decided to turn to us, so we can pinpoint the problem and suggest a solution.
The first thing Jim asked us was: “Can you guarantee you will deliver everything you offer?”
Then we started working.
One of our experts thoroughly assessed the sales page and came back with clear- cut insights: the product that was chosen was OK, but far from ideal. The reason was that it had very strong competition which required a far larger budget.
Starting Points
9
Reviews
3.8
Rating
35
Average daily
sessions
6%
Conversion
rate
2
Average daily
sales
0
Average
daily profit
Challenge
Boosting product visibility to attract more potential buyers.
Encouraging genuine, high-quality reviews to build trust and improve conversion rates.
Improving the product’s position in search results for relevant keywords.
Boosting product visibility to attract more potential buyers.
Encouraging genuine, high-quality reviews to build trust and improve conversion rates.
Improving the product’s position in search results for relevant keywords.
The Solution
According to our advice, Katy chose Panda’s AMZ Sales Booster, and PPC services.
We focused our efforts on generating a relative advantage over her competitors:
Aggressively re-launching the product with personalized, one-on-one mentoring from a Panda expert, ensuring tailored solutions for each challenge
40 days later
26
Reviews
4.7
Rating
85
Average daily sessions
Conversion
rate
Average daily
sales
Average daily
profit
CONCLUSION
Building a solid foundation is essential for your business. However, without a professional and strategic product launch that addresses potential challenges, your product may struggle to succeed.
Just as a table needs four legs for stability, your business relies on these key pillars:
1. Selecting the Right Product: Choosing products that meet market demand and have strong potential.
2. Creating an Effective Listing: Crafting a compelling product listing with all necessary details and visuals.
3. Encouraging Quality Reviews: Fostering genuine, positive customer reviews to build trust and credibility.
4. Implementing a Strategic Launch: Executing a well-planned product launch to maximize visibility and initial traction.
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