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STEVE’S CASE
Introduction
On May 2020, Steve got into Amazon, full of motivation to succeed. For this purpose, he used all of the money he had saved for college while working in the local diner.
Unlike his peers, Steve decided not to walk the usual path and started acquiring knowledge in online commerce and finally decided to focus on Amazon FBA.
Following in-depth research, Steve selected profitable products and started generating revenues at a very early stage, understanding there’s a way out of the matrix.
Start working with Panda Boom
On January 2021, Steve turned to us as the owner of 5 registered products in the Baby category.

Due to a malfunction in the factory, manufacturing one of his products, negative reviews started piling up at an alarming rate in one of his products, which nearly wiped out the product’s sales completely, and even jeopardized Steve’s seller account.

Steve did manage to fix the problem in the factory, but the rate of sales did not return back to what it used to be, which made his brand almost invisible to the a9 algorithm’s eyes.

Our task was therefore threefold: Stopping the massive inflow of negative reviews, generating targeted traffic to his sales page in order to get the sales rolling and immediate generation of verified reviews.

Starting Points

116

Reviews

7

Conversion rate

3.7

Rating

6

Average daily sales

85

Average daily
sessions

48

Average daily profit

Introduction

Started working with Panda Boom
On May 2020, Steve got into Amazon, full of motivation to succeed. For this purpose, he used all of the money he had saved for college while working in the local diner.

Unlike his peers, Steve decided not to walk the usual path and started acquiring knowledge in online commerce and finally decided to focus on Amazon FBA.

Following in-depth research, Steve selected profitable products and started generating revenues at a very early stage, understanding there’s a way out of the matrix.
On January 2021, Steve turned to us as the owner of 5 registered products in the Baby category.
Due to a malfunction in the factory, manufacturing one of his products, negative reviews started piling up at an alarming rate in one of his products, which nearly wiped out the product’s sales completely, and even jeopardized Steve’s seller account.

Steve did manage to fix the problem in the factory, but the rate of sales did not return back to what it used to be, which made his brand almost invisible to the a9 algorithm’s eyes.

Our task was therefore threefold: Stopping the massive inflow of negative reviews, generating targeted traffic to his sales page in order to get the sales rolling and immediate generation of verified reviews.

Starting Points

116

Reviews

3.7

Rating

85

Average daily
sessions

7

Conversion
rate

6

Average daily
sales

48

Average
daily profit

The

Challenge

Taking care of all the negative reviews.
Quickly gaining positive reviews.
Promoting search term ranking.
Indexing the keywords properly in the Amazon search engine.

Taking care of all the negative reviews.

Quickly gaining positive reviews.

Promoting search term ranking.

Indexing the keywords properly in the Amazon search engine.
The

Solution

According to our advice, Steve chose Panda’s Review Blast 2.0, and PPC services.

We focused our efforts on generating a relative advantage over her competitors:

The first thing we did was temporarily limiting Steve’s advertising budget to nearly zero, since he was wasting a lot of money. There’s really no point investing in PPC to generate impressions, when the conversion rate is so low, because almost anybody entering the page will eventually exit it without buying- which naturally only makes things worse.
As part of his package, we generated a laser targeted boost of search term promotion, using our blogger service to generate high quality and dominant reviews. In addition, we provided Steve with specific and focused templates to be sent to his customers so as to calm them down and slow/stop the influx of negative results, thereby protecting his seller account from being suspended, and at the same time improving his rating, which obviously should lead to more sales.

In addition, we promoted Steve’s product in various blogger platforms, specializing in the Baby category, which naturally led to even more sales and a large number of high-quality reviews.
Let’s let the numbers speak…

40 days later

141

Reviews

4.4

Rating

125

Average daily sessions

15

Conversion rate

18

Average daily sales

133

Average daily profit

141Reviews

15Conversion rate

4.4Rating

18Average dailysales

125Average dailysessions

133Average dailyprofit

CONCLUSION

Investing your resources in a smart way, especially when it comes to reviews – is of the utmost importance, not only with respect to the number of reviews, but also to their quality, and generating reviews that build customer trust in both the product and the brand. Increasing the number of sessions alongside gaining updated and high-quality reviews is a prerequisite for systematically generating sales.
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