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Like Google, anyone searching for a product on Amazon is most likely to buy the one on the first search result page. There is less chance they will click on the next result page and an even lesser chance they will buy an item on it. The buyer does this because the products on the first page meet their needs exactly.
Amazon’s statistical data shows that 70% of their buyers stay on the first page alone. By that rule, an Amazon seller must put their product to ensure buyers are interested in them and thus, brings sale.
To do so, Amazon sellers rely on Amazon Listing Optimization. It contains several steps to help sellers rank their product listing on the first page for relevant search results. The steps include keyword tracking, handling, and optimizing different page content like title, product description, and title. It also involves working on your seller’s reputation to improve it.
Trends that affect Amazon listing optimization
Trend 1: using keywords tracing tools to monitor your rank on Amazon
As an Amazon seller, you know how important keywords are to help you rank your product on Amazon. So, when you do get down to the business of searching the relevant keywords you can either do it yourself or get a keyword tracking tool. Searching for the keywords yourself means you have to dedicate a lot of time to figure out what matches your product. It consumes both money and energy and if you don’t know what you are doing then you might end up with a wrong list of keywords. To save your effort, you can use a keyword tracking tool that is efficient and accurate.
Trend 2: A/B testing tools for live listings testing on Amazon
Amazon A/B testing tools assist online sellers to pinpoint the factors in their listing that makes customers act. Using traditional Amazon split tests, Amazon sellers run different alternatives to their product listing. After successfully running these alternatives, they collect data to study which listing brought the maximum customers.
Trend 3: After-market A/B testing tools for Amazon
Although these testing tools are helpful and offer accurate data that sellers and directly implant in their listing, they fail to take the customer’s story into account. On top of it, if you run a live test on Amazon, it can eventually harm your product sales in the long run. And these live tests take days or weeks to show results and there is no stopping any fall in sales during the test runs.
Factors that contribute to Amazon listing optimization
Three factors contribute to Amazon listing optimization and get Amazon reviews on your product.
Giving a title to your product can be a tricky game. As a seller, you are split between customers and Amazon algorithms. On one hand, customers love the catchy and evocative title on the other hand algorithms prefer no-drama titles with proper keywords.
Next up, is your product image. Once your product title has attracted probable buyers, it’s time to make them stay with your high-quality product images. Since they cannot physically exam a product, they have to rely on your images to get a good grasp of its dimensions and feel.
Last but not least is your product description. A good product description must be well-written to appeal to your customers and contain relevant keywords to click with algorithms. Study what your customers have to say about your product and answer their FAQs, it will give you an insight into your product.
Amazon listing optimization is a crucial aspect for a seller to increase their sales. It is also a valuable tool if a seller wants to overcome their competition. But it essential that you understand and acknowledge the right tools and means necessary to do so because Amazon has stringent rules for sellers using illegal means.