Amazon is the largest and most popular online marketplace in the world, with over 12 million products and 300 million active customers. If you want to start or grow your e-commerce business, selling on Amazon is a great opportunity. However, finding winning products on Amazon is not easy. You need to do thorough research, analysis, and testing to find the best products to sell on Amazon. In this article, we will show you different methods to find winning products on Amazon, and what criteria and tools you can use to make the process easier and faster.

Use Amazon Software for Product Research

Another way to find winning products on Amazon is to use Amazon software for product research. These are tools that help you analyze the data and metrics of the products on Amazon, such as sales, reviews, ratings, keywords, trends, and more. You can use these tools to find profitable niches, identify product opportunities, validate product ideas, and optimize your product listings. Some of the best Amazon software for product research are:

• Jungle Scout is an all-in-one platform that helps you find, launch, and grow your Amazon business. You can use Jungle Scout to discover profitable products, track competitors, research keywords, create listings, manage inventory, and more.
• Helium 10 is a suite of tools that helps you dominate the Amazon marketplace. You can use Helium 10 to find high-ranking keywords, spy on competitors, validate product ideas, optimize listings, monitor reviews, and more.
• ProfitGuru is a tool that helps you find profitable products to sell on Amazon. You can use ProfitGuru to compare products from different sources, such as Amazon, AliExpress, Alibaba, and Walmart. You can also use ProfitGuru to calculate the profit margin, fees, and taxes of the products on Amazon.
• SupplySpy is a tool that helps you find wholesale suppliers for your Amazon business. You can use SupplySpy to search for products from thousands of verified wholesalers, analyze the profitability and demand of the products, and contact the suppliers directly.

Look for products that sell well

Another key factor in finding winning products on Amazon is to look for products that sell well. You can use various indicators to measure the sales performance of different products, such as:

• Best Sellers Rank (BSR): This is a number that shows how well a product is selling compared to other products in the same category. The lower the BSR, the better the sales. You can find the BSR of any product on its product detail page, under the product information section. Generally, you want to look for products with a BSR of less than 5,000 in their main category, as they indicate high demand and consistent sales.
• Sales and Revenue Estimates: These are numbers that show how much a product is selling and earning on Amazon. You can use tools like Helium 10 or Jungle Scout to get accurate sales and revenue estimates for any product, based on its BSR, price, and other factors. Generally, you want to look for products that have monthly sales of at least 300 units and monthly revenue of at least $10,000, as they indicate high profitability and scalability.
• Number of Reviews: This is a number that shows how many customers have left feedback for a product. The more reviews a product has, the more popular and trusted it is. You can find the number of reviews of any product on its product detail page, under the product title. Generally, you want to look for products that have at least 100 reviews, as they indicate high customer satisfaction and social proof.

See if you can get the Buy Box

The Buy Box is the box where customers can buy your product directly on Amazon. It is very important for your sales and conversions, as it makes up more than 80% of all sales on Amazon. However, not every seller can get the Buy Box, as Amazon uses a complex algorithm to choose the best seller for each product. Some of the factors that affect the Buy Box are:

• Price: The total price of your product, including shipping and taxes. The lower the price, the better your chance of getting the Buy Box. But don’t price your product too low, as it will lower your profit and brand value. You want to find the best price that is competitive and profitable.
• Fulfillment Method: The way you deliver your product to your customers. You can do it yourself (FBM) or let Amazon do it for you (FBA). FBA is the best option for getting the Buy Box, as it offers fast and reliable shipping, free returns, and customer service. But FBA also has extra fees and rules, so you need to consider the costs and benefits of each option.
• Seller Rating: Your performance and reputation as a seller on Amazon. The higher your seller rating, the better your chance of getting the Buy Box. Your seller rating is based on different metrics, such as order quality, delivery speed, and customer feedback. You want to keep a high seller rating by providing great customer service, shipping your orders on time, and solving any problems quickly.

Go for products with less competition

To find winning products on Amazon, you need to avoid products that have too many sellers or big brands, as they will make it hard for you to stand out and win the Buy Box. You need to find products that have a niche market, where you can offer something unique and valuable. You can use these indicators to find low-competition products:

• Number of Sellers: The number of sellers who sell the same product on Amazon. The fewer sellers, the better. You can find it on the product detail page, under the other sellers section. Look for products that have less than 10 sellers.
• Brand Presence: The influence and recognition of the brand in the market. The weaker the brand, the better. You can find it on the product detail page, under the product title and brand name. Look for products that have no or weak brand presence.

Find out how much you can sell

To find winning products on Amazon, you need to know how much you can sell. You want products that have high profit margins, low fees, and low inventory costs. You can use tools and calculations to find out how much you can sell, such as:

• Profit Margin Calculator: A tool that calculates your profit margin for each product, based on your price, cost, and fees. You want products that have at least 30% profit margin.
• Break-Even Point Calculator: A tool that calculates your break-even point for each product, based on your fixed and variable costs. You want products that have less than 100 units break-even point.
• Inventory Turnover Ratio Calculator: A tool that calculates your inventory turnover ratio for each product, based on your cost of goods sold and average inventory. You want products that have at least 12 inventory turnover ratio.

Make it happen

Amazon is a huge and competitive marketplace, but it also offers many opportunities for online sellers. To succeed on Amazon in 2024, you need to find winning products that have high demand, low competition, and high profit margin.