Amazon reviews are vital for any online seller who wants to succeed in the competitive e-commerce market. Reviews not only help you build trust and credibility with your potential customers, but also improve your sales, visibility, and ranking on Amazon. However, getting reviews on Amazon is not easy, especially if you are a new seller or launching a new product. Amazon has strict rules and policies that prohibit sellers from soliciting or incentivizing reviews in any way. Violating these rules can result in severe penalties, such as account suspension or even termination.

How to Get Amazon Reviews Legally and Ethically in 2024

We will share with you some proven strategies that are within Amazon’s guidelines and can help you increase your review count and rating. These strategies are:

Using Jungle Scout’s Review Automation feature

This is a tool that automates the process of sending review requests to your customers through Amazon’s own messaging system. It is fully compliant with Amazon’s terms of service, and it allows you to customize your review request message and timing. You can also track the status of your review requests and see how many reviews you have received on your Review Automation dashboard.

Requesting reviews through Amazon’s “Request a Review” button

This is a feature that Amazon introduced in 2019 to help sellers get more reviews and feedback. It is located in your Seller Central account, under the “Orders” tab. You can click on this button for any order that is eligible for a review request, which is usually 4 to 30 days after the order was delivered. Amazon will send an automated email to your customer, asking them to rate and review your product and service.

Participating in Amazon’s Vine Program

This is a service that Amazon offers to help sellers get honest and unbiased reviews from trusted and experienced reviewers. The reviewers are called Vine Voices, and they receive free products from sellers in exchange for their honest and unbiased reviews. To participate in the Vine Program, you need to be a registered brand on Amazon, and you need to enroll your product in the program. You also need to have at least one unit of inventory available, and you need to offer a discount of at least 99% for your product.

Providing excellent customer service and follow-up emails

This is a strategy that helps you build a relationship with your customers, and increase their satisfaction and loyalty. When you provide excellent customer service and follow-up emails, you show your customers that you care about them and their experience with your product. You also increase the chances of them leaving a positive review and rating for your product and service. To provide excellent customer service and follow-up emails, you should respond to customer inquiries and issues promptly and professionally, thank your customers for their purchase and ask for their feedback, provide helpful information and tips on how to use your product, offer solutions and incentives for any problems or complaints, and remind your customers to leave a review and rating for your product and service.

Creating product inserts and packaging materials

This is a strategy that helps you communicate with your customers, and provide additional value and information about your product. Product inserts and packaging materials are physical items that you include with your product, such as cards, flyers, stickers, or labels. They can also help you ask your customers for a review in a subtle and creative way. To create product inserts and packaging materials, you should design them to match your brand identity and product theme, use clear and catchy headlines and call-to-actions, provide a QR code or a short URL that links to your product page, include a thank you message and a request for feedback, highlight the benefits and features of your product, and offer a warranty, guarantee, or bonus for your product.

Offering discounts and coupons to your customers

This is a strategy that helps you attract more customers and increase your sales. It can also help you get more reviews on Amazon, as customers who buy your product at a lower price may feel more inclined to leave a review and share their opinion. Discounts and coupons can also help you generate more word-of-mouth and social media buzz for your product. To offer discounts and coupons to your customers, you should use Amazon’s promotions and deals features, such as coupons, lightning deals, or best deals, create a landing page or a website where you can offer discounts and coupons to your customers, use email marketing or social media marketing to promote your discounts and coupons to your customers, and track and measure the performance and results of your discounts and coupons.

Joining Amazon’s Early Reviewer Program

This is a service that Amazon offers to help sellers get their first reviews from customers who have already purchased their product. The customers are randomly selected by Amazon, and they are offered a small reward (such as a $1-$3 gift card) for writing a review. The reviews are honest and unbiased, and they are marked with an orange badge that says “Early Reviewer Rewards”. To join the Early Reviewer Program, you need to be a registered brand on Amazon, and you need to enroll your product in the program. You also need to have a product that costs more than $15, and you need to pay a one-time fee of $60 per product.

Leveraging social media and email marketing

This is a strategy that helps you connect with your existing and potential customers, and promote your brand and products. It can also help you encourage your customers to leave a review on Amazon, by providing them with value, information, and incentives. To leverage social media and email marketing, you should create a social media presence on platforms where your target audience hangs out, such as Facebook, Instagram, Twitter, YouTube, or Pinterest, share valuable and engaging content related to your niche, such as tips, tutorials, testimonials, or behind-the-scenes stories, build a relationship with your followers, and interact with them regularly, create a landing page or a website where you can collect your customers’ email addresses, send them a welcome email, and provide them with a discount code or a freebie for your product, follow up with them after they purchase your product, and ask them for their feedback, remind them to leave a review and rating for your product and service, and offer them a loyalty program, a referral program, or a giveaway for leaving a review.

Encouraging organic reviews through product quality and value

This is the best strategy to get more reviews on Amazon, as it involves providing a great product and service, and asking for feedback in a polite and ethical way. Organic reviews are the reviews that customers leave voluntarily, without being asked or incentivized. They are the most authentic and trustworthy reviews, and they can have a huge impact on your product’s success. To encourage organic reviews through product quality and value, you should research your market and your competitors, and find a product that solves a problem or fulfills a need for your target audience, source or create a high-quality product that meets or exceeds your customers’ expectations, optimize your product listing with relevant keywords, attractive images, and persuasive copy, price your product competitively, and offer free or fast shipping, deliver your product on time, and in good condition, provide excellent customer service, and resolve any issues or complaints promptly and professionally, and listen to your customers’ needs and wants, and improve your product and service accordingly.

Remember: Provide a Great Product and Service

Getting more reviews on Amazon is not easy, but it is possible. By using the strategies above, you can increase your review count and rating, and boost your sales, visibility, and ranking on Amazon. However, you should always follow Amazon’s guidelines and policies, and respect your customers’ preferences and privacy. Remember, the key to getting more reviews on Amazon is to provide a great product and service, and to ask for feedback in a polite and ethical way.