Amazon ranks determine whether your audience will notice your product or not. No wonder how to get to page 1 on Amazon is among the top searches by Amazon sellers across the globe.
When it comes to keywords, Amazon works quite similarly to other search engines. A user types in a query, and Amazon displays results based on the query. It looks simple, right? For customers, it is. For sellers, well, not so much.
Amazon SEO uses A10, Amazon’s proprietary algorithm for search results. It compares the user search query with the keywords used by sellers and displays results that match with the query.
The more relevant keywords you use, the better it is. Sounds simple, right? Well, it’s not. If that was enough, no seller would’ve asked how to rank my keywords on Amazon.
And here we are, still wondering how to get to page 1 on Amazon.
So, it’s clear that just keywords won’t be enough, so how would one make it to the first page of Amazon search results?
The answer lies in understanding how keywords work and then creating a strategy.
How to rank my keywords on Amazon? Take the Smart Road
Did you see what we just did there? Keywords don’t do more than getting crawled by the search bots. It’s you who should be creative and see how to use them in your favor.
Got a great title that also includes the keyword without sounding stuffed? Great. Now, also include the keywords in the description.
While doing that, ensure you are entering all the keywords in the “search keywords” section of the product details page.
More is not always merrier
Don’t fall into the trap of using as many keywords as possible in the product listing. It will only make matters worse for you.
Instead, spread your keywords strategically all over the listing. Start with the Brand name, the product type, and the features of the product.
When you know what your audience is looking for, use the exact query as the product’s title. For example: iPhone 12 Pro Max 128GB. This is how people search when they really want to buy, well, an iPhone 12 pro max 128 GB.
As a customer-centric company, Amazon puts its customers first. On top of that, customers search for an item on two bases:
- Casual browsing with no hard intent to buy something
- Buying intent, where the customer looks for something on Amazon to buy it
Buying intent customers will most likely choose from the top 3-4 results they see. This is why you need to ensure that keywords meet the search intent, not what you feel goes well with the product.
How about the basics?
We kept the basics for the last because of two reasons:
- The last points stick the best in readers’ minds.
- We want the basics to stick in your mind.
Keywords research is the most crucial part of keyword optimization. No amount of optimization will bring poorly researched keywords to the first page. Invest as much time in getting your keywords right as possible. Only then will any of everything else matter.
Talk to Experts
Amazon SEO and keyword ranking are similar to search engines, but it’s not the same. There are many aspects of Amazon SEO that are not so easy to implement. This is where Panda Boom comes into the picture. With a profound knowledge of Amazon SEO, Panda Boom can bring your keywords to the first page of Amazon.