Have you ever thought about how Amazon shows a search result? Is it like Google? What are the criteria that decide Amazon’s ranking of a product in search results? Does coming on top of search results on Amazon matters? How to increase Amazon ranking? Let’s answer each one of these questions in this article.
Why do you even need to improve your Amazon ranking?
According to data published by Amazon itself, it is as clear as the blue sky that Amazon ranking is the most crucial factor in your sales. According to the data, around 70 percent of the customers never even bother to visit the search result’s second page. That’s not it; more than 60 percent of the clicks come from the first three products shown after a search result. That’s why it is essential to improve your Amazon ranking, as it directly affects your sales.
What is this A9 algorithm?
Amazon product search algorithm is commonly called the A9 algorithm. Please don’t confuse it with Google’s search algorithm. There’s a huge difference between the working of the A9 algorithm and Google.
The main goal of the A9 algorithm is to make sales. The A9 algorithm automatically detects and promotes the results which are more likely to get converted into sales. Revenue per customer is the primary emphasis of the A9 algorithm.
But how to impress A9 algorithm = How to improve Amazon ranking?
Well, fortunately, impressing the A9 algorithm is not as tricky as impressing your crush. As the A9 algorithm works on a set of variables that decides its decisions, you can pitch your product in alignment with those variables to boost your Amazon ranking.
A9 algorithm majorly works on three important variables:
- Customer Satisfaction and Retention
- Conversion Rate
- Relevancy Factors
Let’s see each one of them in brief:
Relevancy Factors:
- Title
- Description
- Keywords
- Category and Sub-Category
Conversion Rate:
- Customer Reviews
- Customer Engagement in Queries
- Image Size and Quality
- Price
- Customer engagement on your product’s page
Customer Satisfaction and Retention
- Negative Feedback
- Shipment Speed
- Exit ratio
- Order Processing Speed
For the retail seller or even a big seller, it is not possible to match all these criteria to come up in the top three results on Amazon. Many professional companies can help you improve your ranking and boost your sales. Panda Boom is one such company. Panda boom has spent countless hours making reliable tools to convert your company into a brand and increase your sales.
| A9 algorithm dependency | ||
| Relevancy Factors | Conversion Rate | Customer Satisfaction and Retention |
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Concluding Note:
“How to increase sales on Amazon?” – This question has become the biggest mystery among the sellers. It is evident from the above examples that it is not very difficult to make that A9 algorithm work for you, not against you. But not everyone is capable of making small but effective changes to improve Amazon search ranking. But don’t worry; Panda Boom is always there to help you out.
