If you want to sell on Amazon, one of the most important decisions you have to make is choosing a profitable niche. A niche is a specific segment of a market that has a high demand and low competition. By finding a niche, you can target a specific group of customers and stand out from the crowd.
But how do you find a profitable niche on Amazon? There are many sources and methods you can use to research and validate your niche ideas. In this article, we will share some of the top niches on Amazon that will make you rich in 2024, and how to find them using various tools and techniques.
Top niches on Amazon that will make you rich in 2024
According to Jungle Scout, a leading Amazon research tool, these are some of the top Amazon product categories in 2024, based on a survey of over 2,000 sellers1:
- Home & Kitchen
- Beauty & Personal Care
- Clothing, Shoes & Jewelry
- Toys & Games
- Health, Household & Baby Care
- Sports & Outdoors
- Pet Supplies
- Office Supplies
These categories have a high demand among Amazon shoppers, as well as a high potential for growth and profitability. However, they also have a lot of competition, so you need to narrow down your niche further and find a subcategory or a sub-niche that has less competition and more opportunities.
For example, within the Home & Kitchen category, you can focus on a subcategory like Bedroom Decor, and within that, you can find a sub-niche like Bohemian Bedroom Decor. This way, you can target a specific audience that is interested in your products and has less options to choose from.
How to monetize profitable niches on Amazon
After you find a profitable niche on Amazon, you need to monetize it and make money from it. There are different ways to do that, depending on your business model and goals. Here are some of the most common ones:
- Sell your own products. This is the most direct and profitable way to monetize your niche. You can create your own products, either by manufacturing them yourself or by sourcing them from suppliers, and sell them on Amazon using the Fulfillment by Amazon (FBA) program. This way, you can control the quality, branding, pricing, and marketing of your products, and leverage Amazon’s fulfillment and customer service.
- Sell other people’s products. This is a less risky and less costly way to monetize your niche. You can sell products from other sellers or brands on Amazon using the Fulfillment by Merchant (FBM) program or the Amazon Associates program. This way, you don’t have to deal with inventory, shipping, or customer service, and you can earn a commission or a fee for each sale you make.
- Create content around your niche. This is an indirect and long-term way to monetize your niche. You can create content, such as blog posts, videos, podcasts, ebooks, courses, etc., around your niche and provide value to your audience. You can then monetize your content using ads, sponsorships, donations, or affiliate links to products related to your niche.
How to find your niche on Amazon in 2024 and become an online sensation
Amazon is the ultimate online marketplace, where millions of customers and sellers meet every day. Whether you are a beginner or an expert, you can start or grow your Amazon business by finding a niche that has high demand and low competition. A niche is a specific segment of a market that serves a particular customer base, problem, or solution. By finding a niche, you can target a specific audience and differentiate yourself from the crowd.
But how do you find a niche on Amazon? There are many ways to find a niche on Amazon, but here are some of the most effective ones:
- Use Amazon’s Best Sellers list. This is a list of the most popular products on Amazon, updated hourly. You can browse the list by category and subcategory and see what products are selling well and how they are ranked. You can also see the customer reviews, ratings, and questions for each product. This can help you identify the pain points, needs, and preferences of your target market.
- Use Amazon’s Search Bar. This is a simple but powerful tool that can help you find niche ideas. You can type in a keyword related to your category and see what suggestions Amazon gives you. These suggestions are based on what customers are searching for and buying on Amazon. You can also use filters such as price, rating, and prime eligibility to narrow down your search results.
- Use Amazon’s Customer Also Bought section. This is a section that shows you what other products customers bought after viewing or purchasing a product. You can use this section to find related products, complementary products, or alternative products that are in the same niche or sub-niche as your product. You can also see the customer reviews, ratings, and questions for these products and learn more about your target market.
- Use third-party tools. There are many tools that can help you find profitable niches on Amazon, such as Jungle Scout, Helium 10, AMZScout, SellerApp, and AutoDS. These tools can help you analyze the market data, such as sales, revenue, competition, demand, trends, keywords, and more. You can use these tools to validate your niche ideas and find the best opportunities for your products.
- Use Jungle Scout’s Opportunity Finder. This is a tool that helps you discover low-competition, high-demand niches on Amazon, based on keywords, categories, average monthly sales, average price, and opportunity score. You can filter and sort the results by various criteria and find the best niches for your products.
- Use Google search. Google is a powerful source of information and inspiration for finding niches. You can use Google Trends to see what topics are trending and popular, Google Keyword Planner to see what keywords people are searching for and how competitive they are, and Google Shopping to see what products are selling well and how much they cost.
- Use social media. Social media platforms like Instagram, Facebook, Reddit, and TikTok are great places to find niche ideas and see what people are interested in and talking about. You can follow hashtags, join groups, browse subreddits, and watch videos related to your niche and see what products are popular, what problems people have, and what solutions they need.
- Analyze your niche idea. Once you have a niche idea, you need to validate it and make sure it is profitable and viable. You can use tools like Jungle Scout’s Product Database, Product Tracker, and Sales Estimator to see how well your niche products are selling, how much revenue they generate, how competitive they are, and how much inventory they need. You can also use tools like Helium 10’s Black Box and Magnet to see what keywords your niche products rank for, how much traffic they get, and how optimized they are.
You can build a successful and profitable Amazon business in 2024
Finding a niche on Amazon is not easy, but it is possible. By using the right tools and techniques, you can find the most profitable niches on Amazon in 2024 and create and sell products that solve the problems and meet the needs of your target market. You also need to optimize your product listings, pricing, and marketing strategies to rank higher and get more sales. By doing so, you can build a successful and profitable Amazon business in 2024.