What is PPC Amazon FBA?

You may want to use PPC Amazon FBA to boost your product exposure and sales. PPC Amazon FBA is a type of online advertising that allows you to create and run ads for your products on Amazon and other platforms. You only pay when someone clicks on your ad and visits your product page.

Posted by Dylan Adams February 21, 2024

What is PPC Amazon FBA?

Posted by Dylan Adams February 21, 2024

But how does PPC Amazon FBA work, and how can you use it effectively? In this article, we will explain the basics of PPC Amazon FBA, the benefits and challenges of using it, and the best practices and tips to optimize your PPC campaigns.

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The Basics of PPC Amazon FBA

PPC stands for pay-per-click, which means that you only pay for an ad when someone clicks on it. FBA stands for fulfillment by Amazon, which means that Amazon handles the storage, packing, shipping, and customer service of your products.

PPC Amazon FBA is the combination of these two services, where you can create and run ads for your FBA products on Amazon and other platforms, such as websites, apps, or devices. You can use PPC Amazon FBA to increase your product exposure and sales, and to get more reviews and ratings.

There are three main types of PPC ads on Amazon:

Sponsored Products: These are ads that appear on the search results page or the product detail page, and that match the customer’s search query. You can choose between automatic or manual targeting, where you let Amazon choose the keywords and bids for your ads, or you choose them yourself.
Sponsored Brands: These are ads that appear on the search results page, and that showcase your brand logo, a headline, and up to three products. You can use these ads to increase your brand awareness and drive traffic to your product page or your brand store.
Sponsored Display: These are ads that appear on Amazon or other websites, apps, or devices, and that target customers based on their browsing or shopping behavior. You can use these ads to reach customers who have shown interest in your products or similar products, or who are in your target audience.

To create and run PPC ads on Amazon, you need to use the Amazon Advertising Console, where you can choose your products, set your budget and bids, select your keywords or audiences, and track and analyze your results.

The Benefits and Challenges of PPC Amazon FBA

PPC Amazon FBA can offer many benefits for your Amazon business, such as:

It can help you rank higher on Amazon’s search results, which can boost your organic traffic and sales.
It can help you reach more potential customers who are searching for your products or related keywords, or who are browsing other products or websites.
It can help you test and optimize your product listing, keywords, pricing, and images, and measure your performance and ROI.
It can help you get more reviews and ratings, which can improve your product’s visibility, credibility, and conversion rate.

However, PPC Amazon FBA also comes with some challenges, such as:

It can be expensive, especially if you have a lot of competition or low conversion rates. You need to balance your budget and bids to maximize your exposure and sales, and minimize your costs and losses.
It can be overwhelming, especially if you are new to PPC or have a lot of products or campaigns. You need to learn and master the different types of PPC ads, the different targeting and bidding options, and the different metrics and reports.
It can be risky, especially if you violate Amazon’s policies and guidelines for PPC or reviews. You need to follow Amazon’s rules and expectations for PPC and reviews, and avoid any manipulation or incentivization of your ads or reviews.

Best Practices and Tips for PPC Amazon FBA

To use PPC Amazon FBA effectively, you need to follow some best practices and tips, such as:

Use the right type of PPC ad for your product and goal. Depending on your product category, price, and objective, you may want to use Sponsored Products, Sponsored Brands, or Sponsored Display ads, or a combination of them. You should understand the features, benefits, and limitations of each type of PPC ad, and when to use them.
Do keyword research and select the best keywords for your PPC campaign. Keywords are the words or phrases that customers use to search for products on Amazon or other platforms. You should find and use the most relevant and profitable keywords for your PPC ads, and avoid the ones that are too broad, too competitive, or too irrelevant. You can use tools like Zonbase to find low-competition and high-volume keywords.
Use negative keywords to exclude irrelevant or unprofitable keywords from your PPC campaign. Negative keywords are keywords that you don’t want your ad to show up for. You should use negative keywords to avoid wasting your budget and bids on clicks that won’t lead to sales, and to improve your ad quality and relevance.
Use automatic and manual campaigns to complement each other. Automatic campaigns are campaigns where Amazon chooses the keywords and bids for your ads based on your product listing and category. Manual campaigns are campaigns where you choose the keywords and bids for your ads yourself. You should use both types of campaigns to discover new keywords, optimize your bids, and increase your coverage and performance.
Use A/B testing to compare and improve your ads. A/B testing is a method where you create two or more versions of your ad, and test them against each other to see which one performs better. You should use A/B testing to experiment with different elements of your ad, such as your headline, image, description, or offer, and to find the best combination for your product and goal.
Use tools and resources to help you with your PPC Amazon FBA campaign. There are many tools and resources that can help you with your PPC Amazon FBA campaign.

Tools and Platforms for PPC Amazon FBA

Zonbase: This is a tool that helps you optimize your product listing, keywords, PPC campaigns, and more. You can use Zonbase to find low-competition and high-volume keywords, create and manage your PPC campaigns, track and analyze your results, and more1.

Amazon Advertising Console: This is the platform where you can create and run your PPC ads on Amazon. You can use the Amazon Advertising Console to choose your products, set your budget and bids, select your keywords or audiences, and track and analyze your results.

Amazon Advertising Learning Console: This is the platform where you can learn and improve your skills and knowledge on PPC Amazon FBA. You can use the Amazon Advertising Learning Console to access courses, tutorials, webinars, and certifications on various topics and levels of PPC Amazon FBA.