KATY’S CASE
Net income of over 7,000 USD!
Why shouldn’t your product do the same? We promise you it’s doable.
Introduction
Linda went out on maternity leave in the summer of 2019, and during her vacation, spontaneously became interested in e-commerce, and made up her mind to start selling using the Amazon FBA model.
Linda was working two jobs in order to be able to provide for her family, since her husband, Casey, is handicapped.
Against all odds, with inspiring determination, Linda started generating a relatively small income that gave her considerable breathing room.
Linda has been selling on Amazon since 2019, making it the main business that provides for her and her family for the past couple of years.
Selling 20-25 unitsa day
During this period, sales have been flowing in a constant and satisfactory manner. About 20-25 products a day were being sold at high profitability with an average profit of about 12 USD per unit. On March 2021 Linda ran out of stock for 3 weeks due to the Chinese New Year, which caused her factory to stop working for a long period.
Crisis point
Once the goods arrived at Amazon, her business simply couldn’t kickstart, which caused a drastic drop in her keyword ranking. In addition, two new aggressive competitors entered her niche, which resulted in a steep drop in her sales.
Linda watched her hard worked business, which she built with her two hands, plummet quickly, and caused her much needed cash flow, which previously seemed like a rock solid fact, to seem like a distant dream.
Linda started acting out of fear and frustration, and did several failing moves, including lowering prices, launching an aggressive advertising campaign with high bids and re-editing her listing.
Profit fell by 50%
From an average profit of about 8,000 USD a month, she dropped to only 3,900 USD, a drop of over 50% in just a couple of months.
Started working with Panda Boom.
Started working with Panda Boom
On May 2021, Linda contacted us after being referred by a friend, so that we can assist her in solving the tough situation she found herself in:
Starting Points
182
reviews
15
4.1
rating
11
75
sessions
132
Introduction
Selling 20-25 units a day
They decided to invest 7,000 USD in establishing the store.
They invested most of their money in manufacturing the product, differentiating it and writing a listing, thinking that by building a good infrastructure they would be able to generate sales.
After 3 months of inconsistent sales at a very low rate, approximately 15-20 sales a week, and having spent a lot of money on PPC and services that turned out to be a complete failure, Jim decided to turn to us, so we can pinpoint the problem and suggest a solution.
The first thing Jim asked us was: “Can you guarantee you will deliver everything you offer?”
Then we started working.
One of our experts thoroughly assessed the sales page and came back with clear- cut insights: the product that was chosen was OK, but far from ideal. The reason was that it had very strong competition which required a far larger budget.
Starting Points
9
reviews
3.8
rating
35
average daily
sessions
6
conversion rate
2
average daily
sales
0
average
daily profit
Challenge
Achieving an immediate increase in sessions by aggressively promoting search terms.
Analyze the product and compare it to its competitors, with special emphasis on new competitors.
Upgrading her conversion rate, by taking care of negative reviews and generating an influx of high-quality positive reviews.
Upgrading the new listing.
Achieving an immediate increase in sessions by aggressively promoting search terms.
Analyze the product and compare it to its competitors, with special emphasis on new competitors.
Upgrading her conversion rate, by taking care of negative reviews and generating an influx of high-quality positive reviews.
Upgrading the new listing.
Solution
According to our advice, Linda chose Panda’s Review Blast 2.0, Promotion and PPC services.
We focused our efforts on generating a relative advantage over her competitors:
First, we created a buzz in the social media so as to produce outside traffic to her sales page.
At the same time, we generated a large number of sales using platforms of leading bloggers acting in her specific niche, in order to improve her ranking across a wide range of keywords.
Within two weeks, a massive flow of amazing reviews started coming in, and that’s when we significantly increased her PPC budget.
This resulted in a quick increase in organic sales.
In addition, as suggested by us, Linda made a major change in her title and description
Causing her sales page to look a lot shinier and convincing than her competitors.
40 days later
195
reviews
4.3
rating
average daily sessions
21
conversion rate
18
average daily sales
187
average daily profit
21conversion rate
4.3rating
CONCLUSION
It doesn’t really matter how long you have been selling on Amazon and how “strong” your brand is. Amazon’s algorithm loves to see sales. And a whole lot of them, in a consistent manner. Following a long period of inconsistent sales, you have to generate an aggressive boost of sales in order to “remind” the algorithm how well you sell, so that it promotes you in the search terms. For an even stronger effect- you should also accumulate a massive number of high-quality reviews.
Subscribe to our newsletter for latest updates.
